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Projects

Imperatriz

This was a project where I redesigned this client's Instagram and her brand identity. I resarched more about the name she gave herself "The Empress", which was inspired by the tarot card, ruled by the planet Venus, so I instantly decided to incorporate the colors green and rose, to evoke a more earthy and feminine aesthetic, and because it is the colors associated with the planet. That is a bit of the creative process for this specific brand.

Serum for your cooch?

Yes! That's exactly what this is. We are super careful with skincare, that being facial and body, and why not give this same special treatment to your vulva? This serum is great as an aftershave or after engaging in sexual relations but it also can be used every day for general hidratation. Our whole body deserves its special care and your coochie should definitely make the cut and also be taken care of.

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(Example of Copy for this product by Lubs)

Publisher's Note
 
Written for the book 'Cutouts' by Marcos Lopes.
 
Editora Reflexão

Dear reader, flipping through these pages you will find more than the works of a great artist. You will experience viewing a veritable samba on canvas as the brushstrokes outline the steps of a colorful and creative Brazil, where flora and fauna are so perfectly cut out by Marcos Lopes that they finally intertwine.

 

Beauty goes along with Marcos’ works. The grace of his paintings and the imaginative quality in his colorful cut-outs conjure up shapes that replicate Brazil's nature in abstract form, eliciting a sense of peace as soon as they are put on display.

 

The collection of artworks in this book were curated with meticulous care. No sooner do we reflect on his mesmerizing paintings than we realize that the multiplicity of layers is not limited to the physical prints but is the very stuff that reaches out and excites the observer.

 

This book materialized with the special help of photographer Hector Guinez, whose talent captured the energetic charge of Marcos’ cut-outs into photographic form and rendered this beautiful book possible.

 

Meeting Marcos made us convinced that this was a book worth publishing, that his works had to be brought into public view. His is a talent to be reckoned with. We are grateful to have shared, somehow, some steps along his path.

We hope that the Cut-Outs Series by Marcos Lopes inspires you as they have inspired us, and that they bring you a fresh look into Brazil's fauna.

No makeup, makeup... Is that still a trend?

Yes it is. Enhancing your natural beauty will always be in style! And when we talk about natual makeup there is no other brand that comes to mind other than Glossier. Not only they have the best makeup for a natural skin-like finish but the have an amazing skincare line. So below I listed the top 10 Glossier produts you must buy if you want to archieve this natural glow no-makeup, makeup. And it all starts with skincare...

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(Copy sample for a Glossier blog post)

Valentina - Copywriter and Content Creator

E-mail Marketing
Internal Communication Survey

Subject: Your participation is much appreciated.

 

Hey (name), how are you?

 

We need you to take time out of your busy schedule to help us with our communication survey.

 

Last year we collected highly valuable information due to your help. It is essential that you respond so we can have more accurate and reliable results. Also, we will be able to set a comparison between this and the previous year.

 

Can we count on you?

 

Click on the link below and answer the survey. It will be available between the 5th and 16th of December, so don't worry, there's plenty of time.

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